From the CEO

Building it in public.

Once a month, Joseph Babiak writes down what it actually takes to build a public company in the open — from someone who has done it before. No picks. No predictions. No hype.

What you'll get

Every month, one thing explained plainly: how a name change really happens at FINRA, what an exchange's listing standards mean in practice, how to tell an AI company from an AI label, why we report the numbers we miss.

Every quarter, the shareholder letter — the same six measures in the same order, including what went wrong.

And nothing else. No stock picks. No other companies' tickers. No predictions about ours. If anything is ever sent about an offering, it comes from counsel, not from this list.

Monthly, plus the quarterly shareholder letter. Unsubscribe in one click. We never share your details, and no one is paid to introduce investors to the company.

Three questions people ask first

This page does not constitute an offer to sell or a solicitation of an offer to buy any security. Information you provide is used to send you the communications you request.